Last updated · July 6, 2026 · Version 1.0
This Advertising Policy explains the standards Selenite Sword Maker LLC follows in all digital advertising activities, including campaigns operated through Microsoft Advertising (Bing Ads), Google Ads, and other approved networks. It is intended to ensure our advertising is truthful, compliant, and consistent with the standards our clients and partners expect.
1. Scope
This policy applies to all paid digital advertising placed by or on behalf of Selenite Sword Maker LLC, including search advertising, display and native placements, social media promotion, retargeting campaigns, and any partnerships involving sponsored content.
2. Truthful and Substantiated Claims
Every claim made in our advertising must be truthful, substantiated, and free from misleading implication. We do not overstate the capabilities of our workshop, guarantee outcomes we cannot document, or use imagery that misrepresents finished pieces. Any statement referring to industry recognition, client outcomes, or material composition must be capable of being substantiated with workshop records on request.
3. Prohibited Content
Our advertising will not promote or associate our workshop with:
- Deceptive, fraudulent, or misleading offers.
- Content that infringes intellectual property, publicity, or privacy rights of any third party.
- Discriminatory content targeting any protected class.
- Illegal products or services, or activities that violate applicable law or platform standards in any jurisdiction where the advertising is served.
- Any suggestion that our blades are intended, marketed, or suitable for use as weapons for offense or self-defense. Our pieces are ceremonial, decorative, and collectible in nature.
- Sensationalized or unverifiable claims about mineral properties, spiritual efficacy, or protective powers of selenite or any other material.
4. Compliance with Platform Policies
We comply with the advertising policies of every platform on which we place campaigns, including the Microsoft Advertising Policies, Google Ads Policies, and the guidelines of any social platform we use. Where local law and platform policy differ, we apply the stricter standard. We do not attempt to circumvent platform review through cloaking, misleading redirects, or altered creative between review and publication.
5. Bladed-Goods Advertising Standards
Because our pieces are hand-forged blades, we recognize that advertising them online is subject to specific platform restrictions. In every campaign we run, we ensure that (a) our creative presents the pieces exclusively as ceremonial, decorative, or collector's items, (b) we do not use language, imagery, or targeting that suggests use as weapons, (c) we do not target minors under any circumstances, and (d) our landing pages accurately reflect the regulated nature of the goods and provide clear age-appropriate context.
6. Landing Pages and User Experience
All landing pages linked from our advertising accurately reflect the associated ad, load reliably, function on standard devices, and clearly disclose our identity, address, and how to contact us. Each landing page includes accessible links to our Privacy Policy and Cookie Policy. We do not use deceptive interstitials, auto-playing audio, or layouts designed to trap the visitor.
7. Data Use in Advertising
We use cookies, pixels, and similar tracking technologies (including the Microsoft Universal Event Tracking tag and Google conversion tags) to measure campaign performance and, where lawful, to remarket to visitors who have previously interacted with our website. This activity is described in detail in our Cookie Policy and Privacy Policy. Where required, we obtain valid consent before deploying advertising cookies.
We do not upload sensitive personal information to advertising platforms for targeting purposes. Any first-party data used for lookalike or matched-audience targeting is handled in accordance with the applicable platform's data use terms.
8. Targeting Standards
Our audience targeting is limited to legitimate criteria such as demonstrated interest in collectible crafts, geographic region, and expressed engagement with ceremonial or artisan goods. We do not employ targeting criteria that would result in unlawful discrimination or that violate the personalized advertising restrictions of the platforms we use. We do not target audiences below the age of majority in any jurisdiction where our advertising is served.
9. Testimonials and Endorsements
Any testimonial, endorsement, or client reference used in our advertising is provided with the client's express written permission, reflects their genuine experience, and is not edited in a way that changes its meaning. Where a testimonial describes an outcome, we clearly indicate that individual results depend on the specific commission and specimen. We follow the Federal Trade Commission's Endorsement Guides and equivalent regional guidance.
10. Sponsored Content and Disclosures
When we participate in sponsored content, native advertising, or paid partnership content, the placement is clearly labeled so that a reasonable reader can distinguish it from editorial material. Influencers and partners are contractually required to make appropriate disclosures.
11. Complaints and Corrections
If you believe an advertisement placed by Selenite Sword Maker LLC is inaccurate, misleading, or otherwise inconsistent with this policy, please contact us at canty@seleniteswordmaker.us. We investigate every complaint promptly, pause the campaign where warranted, and issue corrections where appropriate.
12. Vendors and Partners
Any agency, freelancer, or partner producing or placing advertising on our behalf is contractually required to comply with this policy, applicable law, and the relevant platform terms. We reserve the right to audit their work and to require modification or removal of any content that falls short of our standards.
13. Updates
We review this policy at least annually and update it in response to changes in law, platform requirements, or our own practices. The most current version is always available at this URL.
14. Contact
Questions, concerns, or complaints regarding our advertising practices may be sent to canty@seleniteswordmaker.us or by mail to Selenite Sword Maker LLC, 1807 Hampshire Rd, Fort Collins, CO 80526.